Glossary
Authorised representative for extended producer responsibility
Also called: EPR representative · EPR authorised representative
What it means in practice
One is appointed per country, by written mandate, and it is a different thing from the representative appointed for product conformity. Exactly which duties transfer is a national question rather than a settled EU one: Germany, for instance, moves everything across except entry in its own register, which stays with the business. Checking what a country hands over is worth doing before assuming a representative covers all of it.
The rules that give it meaning
A business that sends packaged goods straight to customers in another EU country has to appoint someone based in that country to handle its packaging duties there. The rules call this person an authorised representative for extended producer responsibility. It has to be done in writing, and separately for each country. For businesses based outside the EU the picture is different: each country decides for itself whether to require one.
Source: Regulation (EU) 2025/40, Art. 45(3) — read from this source on
Commonly got wrong about this
Registration happens separately in each country a business sends packaged goods to, and selling there without it is not allowed.