In force since 12 August 2026
Packaging that carries a business's own name or logo
If a business has packaging made carrying its own name or logo, the rules treat that business as the packaging's manufacturer. That is the word the rules use, and it applies even when someone else's brand also appears on the box. Printed tape, a branded mailer or a bag with a logo are enough. Buying plain unbranded boxes is not.
Source: Regulation (EU) 2025/40, Art. 3(1), point (13) — read from this source on
Situations where this one comes up
A business puts its own name or logo on the packaging it sends out, and posts orders to customers in more than one EU country. It is not a very small business by the size test, or it is but buys its packaging from abroad.
A business with fewer than ten people puts its own logo on its packaging, buys that packaging from a supplier in the same country, and sells only to customers at home.
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